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Int. Social Media Advisor to support the development and implementation of social media strategy 2455-1

Job Type: Contract
Positions to fill: 1
Start Date: Jul 01, 2022
Job End Date: Dec 01, 2022
Pay Rate: Hourly: Negotiable
Job ID: 120222
Location: Toronto
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Int. Social Media Advisor to support the development and implementation of social media strategy 2455-1

Location: Toronto
Duration: 6 months (possible extension)


Your accountabilities and responsibilities:

• Support the Manager, Social Media, to reinforce brand positioning in social
• Support on the creation and implementation of social media campaigns, executing these campaigns effectively, driving the desired results
• Write/create, schedule and distribute content across our social channels, planning content calendars and administering sponsored campaigns
• Drive awareness and consideration of products
• Work cross-functionally and collaboratively with internal stakeholders (In house creative, sponsorship, community investment, media relations, & care teams) as well as external stakeholders (creative agencies) to plan and execute synergistic social media initiatives
• Engage in social media listening and identify issues or opportunities relevant to the team
• Monitor benchmarks for social tactics and ensure performance is as intended contributing to the success of social media for consumer as a whole
• Create and distribute monthly social media analytics reports across channels
• Keep informed and report on industry trends, best practices and developments

Must haves:

• Degree or Diploma in Communications, Marketing or a related discipline
• 2 – 4 years of planning and executing strategic social campaigns, paid and organic, on various channels (Facebook, Twitter, Instagram, YouTube, TikTok)
• Experience managing social media accounts and communities, with a proven ability to build and engage online communities
• Ability to craft content for the social media space, including in-platform creation and editing