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Sr. Content Designer to create content design strategies within a banking environment - 133021-1

Job Type: Contract
Positions to fill: 1
Start Date: May 30, 2022
Job End Date: May 29, 2023
Pay Rate: Hourly: $ 82
Job ID: 118790
Location: Toronto
Job Description

: Sr. Content Designer
Location: WFH - will be moving to hybrid model (DT)
Contract Duration: 1 Year (Possibility to extend and fte after)


This person will support two squads whose work focuses on acquiring clients for personal deposit accounts — the foundational account for new clients — and re-engaging clients who have dropped out of the application process.

Will be responsible for:

Content Creation
• Create client-focused textual content ensuring that it supports RBC's design principles and the team’s design and product strategies, including labels, explanatory text, hidden or alternative text, metadata, and support content internal to a digital product, as well as external (go-to-market) content.
• Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data.
• Apply the principles of Inclusive Design in content design and creation.
• Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities.
• Manage the documentation and sharing of content throughout its lifecycle.
Research and Testing
• Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities.
• Partner with the team’s designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions.
• Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals.
• Perform content audits where appropriate.

Must Haves:

- Copywriting
- 5+ years of Content Designing related experience
- Figma

Nice to Have:

Banking/financial experience
- Experience using JIRA, MURAL, CONFLUENCE
- french
- Journey maps as a design tool