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Sr Content Editor 55883-1

Job Type: Contract
Positions to fill: 1
Start Date: Jul 04, 2022
Job End Date: Jul 04, 2023
Pay Rate: Hourly: Negotiable
Job ID: 120559
Location: Toronto
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What level would this role align to? L7

Charge to Transit: 94408

Line of Business: Enterprise Digital & Innovation

Target Start Date: ASAP July 4th, 2022

Duration: 12 Months

Potential for this contract to be extended or converted to FTE? Possible for both based on opportunities and performance.

Work location: 81 Bay Street, 16th Floor
· WFH? Hybrid in-office model 1 day per week on Wednesday
• If yes, would you consider non-GTA candidates for the opening? If they are a strong candidates, open to anywhere in Canada

Work Schedule (hours per week, start time): 37.5 hours per week, 9-5 flexible based on time zone.
· Potential for OT? No
Interview Process - 1 MS Teams video interview with the Hiring manager and secondary panel interview with some members of the team. Content exercise would be sent after interview, the focus of the interview would be job fit and experience with some behavioural questions.

Upcoming vacation time? No

Availability to Interview (date & times): Flexible to interview as of June 16th

Reason the role is open? A new project

WHAT IS THE PROJECT THE CONTRACTOR WILL BE WORKING ON? This is confidential which will require an NDA for the selected candidate.

GROUP INFORMATION: The team that they'll be working with a percentage of the time is a project team made up of multiple disciplines working on the same project.

EVP (Employee Value Proposition): Opportunity to get into content strategy and influence the brand. It is a very collaborative and open environment.

Who Will the Candidate Be Working with on a Daily Basis?
- Reporting directly Sr. Manager
- Collaborating with the project team
- Some collaboration with different partners within and outside of the LOB.

Daily Job Duties/Activities:
As a Senior Content Designer (Senior Digital Content Writer), you’ll provide subject matter expertise on content planning, creation, maintenance a
and workflow. You’ll write, edit and proofread copy for our public-facing channels, including The Bnaks and affiliates. Working with our cross-disciplinary design teams, you’ll develop innovative data-driven content that delivers a best-in-class user experience. You’ll connect with our clients through a brand personality that's trustworthy, helpful and friendly. And you’ll bring it to life with human-centric copy that leverages a deep understanding of strategic insights, business goals and user needs.
In this role, you’ll help create and execute strategic initiatives for large and small projects, conduct site inventories and audits and make recommendations based on metrics and content strategy best practices. You’ll use quantitative and qualitative analysis to inform tangible content recommendations. Your forward-thinking approach will help you build and maintain content models, governance plans, style guides and other frameworks to sync content with project goals, and align our teams.
You’ll maintain and help evolve our editorial standards, ensuring fully optimized content is on brand, meets user needs and business goals, and maintains a consistent voice and tone. You’ll deliver cohesive and compelling copy that communicates the core value of our products and services, while applying SEO tactics to increase site visibility, click-throughs, authority, engagement and sales. Your knowledge of accessibility and inclusive writing guidelines will help make our audience feel welcomed and valued.

How You’ll Succeed
- Leadership: You’re a problem solver, listener and team player. You see beyond your immediate responsibilities and help out where needed. You have a keen eye for consistency and you’re comfortable giving feedback on all elements of a project to ensure we communicate the value proposition and align on voice, tone and style. You’re a discipline champion and you’re comfortable overseeing the work of colleagues, providing mentorship, professional guidance and feedback.
- Content strategy: Content audits help you analyze the effectiveness of copy across digital channels and shape your recommendations for content improvements. You’ll leverage analytics, market data and competitive research to create and maintain meaningful copy. And you’ll develop and present strategic insights and recommendations to transform complex information into useful and usable content.
- Content design: Your portfolio displays superior writing and editing skills, with a conversational tone and a flair for clear, plain language. You’re ready to lead and support audit, research and content strategy tasks to ensure your writing aligns with the strategic big picture and distills a value proposition that helps our clients reach their goals. You have excellent working knowledge of CP Style, SEO and accessibility, and can adapt your writing to our unique brand voice. Plus, your ability to collaborate with UX and visual designers lets you tailor the right message to the right format. Experience writing for financial institutions is even better.
- Communications: You’re a content champion who can help our teams and partners understand how words shape the client experience. Your exemplary writing and oratory skills let you collaborate with internal and external partners with ease; our project teams can include business and legal stakeholders, subject matter experts, project managers, UX and visual designers, translators, developers, testers and external vendors. You can build and maintain strong working relationships and you’re a collaborative team player who’ll share insights, expertise and knowledge.
- Project and time management: You can manage all facets of the content discovery, design and build process throughout a project's lifecycle; this includes supporting research, French translation and delivery (including the occasional implementation launch). You’re comfortable juggling multiple priorities, pivoting to change and managing your workload and commitments within a deadline-driven environment. Plus, you’re a problem solver who proactively takes initiative to resolve the complexities, ambiguities and stumbling blocks that can arise on projects.
- Flair for technology: You have good working knowledge of one or more tools used to collaborate, create artifacts, assess content quality and build digital pages. These can include Office 365, MS Office, Confluence, Jira, NVDA screen reader or other assistive technologies, Adobe Experience Manager (or other CMS) and more. Your knowledge of shortcuts can help you work more effectively and efficiently. You’re open to learning new technologies and applications that can help you save time and focus on the priorities.

Must Haves:
  • 5 or more years of experience planning, writing and editing digital content for a variety of platforms
  • Degree in English, Marketing, Journalism or Technical Writing (or equivalent work experience)

Nice to have:
  • Jira and Confluence experienc
  • FI experience
  • Knowledge of what makes a successful brand

Soft Skills:
· Flexibility
· Strong attention to detail
· Exceptional interpersonal skills
· Strong attention to detail and exceptional interpersonal skills.
· You must be able to meet tight timelines, embrace new technologies and adapt quickly to change.
· Ability to assimilate feedback