Sr. Digital Marketing Manager to support multiple lines of business for large banking client - 40201

Sr. Digital Marketing Manager to support multiple lines of business for large banking client - 40201

Location: Toronto (remote, potential for hybrid)
Duration: 12 months (possibility for extension)
 
Job Description:
Reporting to the Senior Manager, the Digital Marketing Manager is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
 
Job Responsibilities:
» Working with all LOBs to develop strategic plans for the online experience
» Report to Senior Manager for input and sign off of new initiatives/plans.
» Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
» Ensure all programs are aligned with the digital enterprise metrics strategy.
» Develop strategic plans for acquiring and retaining online customers
» Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
» Measure project and campaign performance.
» Team with Senior Manager to ensure that all initiatives and projects are aligned to digital strategy.
» Work with internal business groups to ensure web representation meets their business needs
» Develop plans to evaluate effectiveness of enterprise initiatives.
» Design innovative project ideas that drive customer retention and acquisition.
» Work with all LOBs and Senior Manager to maximize online space.
» Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise.
 
Must Have Skills:

• 5+ yrs experience in a Digital Marketing role
• Corporate and brand marketing experience supporting multiple lines of business

Nice to Have Skills:

• Previous experience in the Banking/Financial Industry