58061-1 - Sr. Digital Marketing Consultant to support Web Content Publishing for a banking client
Title: Digital Marketing Consultant
LOB: B2B Digital Marketing
Length of Contract: 4—5 Months with possible extension
Location: Hybrid (in office 2-3 days a week (Tues- Thurs) - DT Toronto)
The Digital Marketing Consultant will be accountable for Web Content Publishing across Bank’s Business to Business web properties.
This position requires a candidate who can work with minimal supervision and has excellent attention to detail and has excellent communication skills and strong literacy.
Must Haves:
• 4-5 years of experience in web content publishing
• Working knowledge of content management systems, such as WordPress, Joomla, Drupal
• Working knowledge of HTML, CSS, and JavaScript
• Familiarity with Google Analytics and Adobe Analytics
• In-depth knowledge of content strategy and marketing best practices
• Familiarity with Digital Marketing Practices such as Email Marketing, A/B testing, SEO, SEM, ABM, etc…
• Banking/FI industry experience
Primary Responsibilities
• Collaborate with stakeholders (LOBs, Content Production team, etc…) to publish content that is in line with our business goals and objectives
• Prepare and/or follow necessary publishing schedules
• Choose templates and modules to create web pages based on stakeholder needs and requirements guidelines
• Assist in the development of web pages through existing CMS based on the Django Web Framework
• Produce detailed documentation of all publishing activities
Interviews
2 rounds
Virtual