58061-1 - Sr. Digital Marketing Consultant to support Web Content Publishing for a banking client

Title: Digital Marketing Consultant

LOB: B2B Digital Marketing

Length of Contract: 4—5 Months with possible extension

Location: Hybrid (in office 2-3 days a week (Tues- Thurs) - DT Toronto)

The Digital Marketing Consultant will be accountable for Web Content Publishing across Bank’s Business to Business web properties.

This position requires a candidate who can work with minimal supervision and has excellent attention to detail and has excellent communication skills and strong literacy.

Must Haves:

• 4-5 years of experience in web content publishing

• Working knowledge of content management systems, such as WordPress, Joomla, Drupal

• Working knowledge of HTML, CSS, and JavaScript

• Familiarity with Google Analytics and Adobe Analytics

• In-depth knowledge of content strategy and marketing best practices

• Familiarity with Digital Marketing Practices such as Email Marketing, A/B testing, SEO, SEM, ABM, etc…

• Banking/FI industry experience

Primary Responsibilities

• Collaborate with stakeholders (LOBs, Content Production team, etc…) to publish content that is in line with our business goals and objectives

• Prepare and/or follow necessary publishing schedules

• Choose templates and modules to create web pages based on stakeholder needs and requirements guidelines

• Assist in the development of web pages through existing CMS based on the Django Web Framework

• Produce detailed documentation of all publishing activities

Interviews

2 rounds

Virtual