Communications Specialist - Contribute to the overall success of Digital Marketing in Canada - 28306

Job Type: Contract
Positions to fill: 1
Start Date: Dec 12, 2022
Job End Date: Dec 11, 2023
Pay Rate: Hourly: Negotiable
Job ID: 125335
Location: Toronto
 Communications Specialist - 3
Description:   Location Address: 100 Yonge Street 5th Floor (100Y-5) – hybrid  (once or twice a month onsite)
Contract Duration: 1 year with Possibility of extension & conversion to FTE

Story Behind the Need
Business group:  Digital Marketing. We Support all Digital Marketing initiatives for the bank.
The successful candidate will Contribute to the overall success of Digital Marketing in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. They will ensure all activities conducted are in compliance with governing regulations, internal policies and procedures.

Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Execute and adhere to quality control procedures and work back schedules for all email campaigns

Manage lead times with the marketing and other key stakeholders to ensure receipt of all design and data points in a timely fashion

Assist with reporting and various data pulls

Make recommendations for improvements to our batch and triggered email campaigns based on test results and key learnings

Perform quality assurance on campaigns to ensure the emails are rendering properly, and work with stakeholders for creative and legal approval

Report on email campaign performance using Responsys and Adobe Analytics (Omniture)

Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations

Must Have Skills:
1. 1+ year of prior Email Marketing experience. Previous experience with an email marketing platform such as Responsys, Adobe Campaign or Salesforce Marketing Cloud
2. Fluent written and spoken English
3. Must have some type of Marketing Accreditation or 4 Year Degree [Marketing, Business or related field preferred]

Nice-To-Have Skills:
1. Prior FI or Banking experience
2. Previous HTML experience
3. French and/or Spanish language skills are preferred

Marketing accreditation or four-year degree [Marketing, Business or related field preferred]