Int Business Analyst Supporting the business by generating campaign target customer list for the credit card portfolio creating business requirement documents, coding in SAS, Python/pyspark SQL, or Unica for a large financial client-47605

Details

# of positions: 1
Duration: 1 year from start date
Extension possible: yes
Conversion Possible: yes, possibility depending on performance

Interview Process: 1 round – WebEx or Teams
Work Location (Remote, Hybrid or Both?): Hybrid – 2-3 days a week in office




Job Description
The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group.

Your goal as a part of the Marketing Analytics Delivery team is to design and execute campaigns to drive acquisition, customer management, loyalty, and engagement across personal and business banking products. Success in this role will be achieved by:

• Translating key business objectives into insight rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Designing campaign results can be actioned by providing high value campaign reporting
• Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting

Responsibilities

• Design/execute/measure high impact direct to consumer marketing experiments
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage your project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
• Supporting the business to generate campaign target customer list for the credit card portfolio- creating business requirement documents, coding in SAS, Python/pyspark SQL, or Unica to generate customer lists
• Measuring the performance of marketing campaigns

MUST HAVE:

• Coding experience – will be using data to inform a targeting strategy (SQL, SAS, Python/pyspark, or Unica)
• Marketing campaign measurement requirement
• Multi-tasking and presentation skills (present results of campaign to extended team)
• 2-4+ years in analytical role (data analysis, Operations Analyst, analytics techniques)

NICE TO HAVE

1.) Marketing analytical experience
2.) Credit card knowledge
3.) Similar experience with other campaign management tools (SQL, SAS, Python/pyspark, or Unica)
4.) Other financial or banking experience