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Int. Campaign Analyst (SQL, SAS, Python or UNICA) responsible for marketing analytics supporting the growing needs of the Credit Cards team for a large banking client - 46929

Job Type: Contract
Positions to fill: 1
Start Date: Oct 03, 2022
Job End Date: Aug 07, 2023
Pay Rate: Hourly: Negotiable
Job ID: 123547
Location: Toronto
Job ID:  46929
# of positions: 1
LOB: Marketing Technology & Analytics 
Duration: 10 months from start date
Extension possible: yes
Conversion Possible: yes, possibility depending on performance
Interview Process: 1 round – WebEx or Teams
Work Location: Hybrid – 2-3 days a week in office, Toronto

Job Description

The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group.

Your goal as a part of the Marketing Analytics Delivery team is to design and execute campaigns to drive acquisition, customer management, loyalty, and engagement across personal and business banking products. Success in this role will be achieved by:

1. Translating key business objectives into insight rich experiments that drive marketing ROI
2. Ensuring execution (i.e., list creation) is done efficiently and with excellence
3. Designing campaign results can be actioned by providing high value campaign reporting
4. Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting

  • 2+ years experience as a Cards and Loyalty Marketing Analyst 
  • Coding experience – will be using data to inform a targeting strategy
  • Marketing campaign measurement requirements

  • Marketing analytical experience
  • Credit card knowledge
  • Similar experience with other campaign management tools (SQL, SAS, Python/pyspark, or Unica)
  • Other financial or banking experience