Int Marketing Analyst to perform e-mail marketing and content writing services

Our valued client is looking for an Int Marketing Analyst to perform e-mail marketing and content writing services  

1 year contract in Ottawa! Hybrid

Responsibilities:

• Develop, write, and edit copy for a variety of different marketing campaigns, including email campaigns, landing pages, newsletters etc.
• Develop, write, and edit email copy for lead generation campaigns.
• Develop, write, and edit email copy for nurturing workflows across the entire customer journey from acquisition, conversion, and retention.
• Develop, write, and edit email copy using personalization, segmentation, and other writing techniques based on the targeted audience.
• Edit, test, and proofread copy for all campaigns, including other team members’ work.
• Applies the clients brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.
• Work with stakeholders across the corporation to understand the problem they are trying to solve in order to develop and source content for email campaigns.
• Works with our translation department to request and review French.
• Work with other teams as required to acquire and analyze data and produce short-term and long-term trend and success reports.​

Must Have Skills:

• 2+ years experience as an Email Marketing & Content Writing Service Provider
• Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services.
• Strong, sharp, and personable writing style and a keen understanding of how to craft copy that moves people to act, and what actions will achieve the right impact at the right time.
• Knowledge of email marketing best practices and experience drafting content and copy for email campaigns with personalization and segmented audiences in mind.
• Leverage data, insights, and qualitative research to effectively inform targeted programs. 
• Understand and translate business goals into customer-centric programs that are measurable. 

Nice to Have Skills:

• Experience working in an AGILE Marketing environment
• The ability to write in both of Canada’s official languages.
• B2B/Financial services marketing experience
• Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
• Knowledge of front-end web development for email.
• Familiarity with web analytics platforms, variable testing, tracking codes, parameters, and their relationship to databases.