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Int Marketing Analyst to perform e-mail marketing and content writing services

Job Type: Contract
Positions to fill: 1
Start Date: Oct 17, 2022
Job End Date: Oct 31, 2023
Pay Rate: Hourly: Negotiable
Job ID: 123693
Location: Ottawa
Our valued client is looking for an Int Marketing Analyst to perform e-mail marketing and content writing services  

1 year contract in Ottawa! Hybrid

  • Develop, write, and edit copy for a variety of different marketing campaigns, including email campaigns, landing pages, newsletters etc.
  • Develop, write, and edit email copy for lead generation campaigns.
  • Develop, write, and edit email copy for nurturing workflows across the entire customer journey from acquisition, conversion, and retention.
  • Develop, write, and edit email copy using personalization, segmentation, and other writing techniques based on the targeted audience.
  • Edit, test, and proofread copy for all campaigns, including other team members’ work.
  • Applies the clients brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.
  • Work with stakeholders across the corporation to understand the problem they are trying to solve in order to develop and source content for email campaigns.
  • Works with our translation department to request and review French.
  • Work with other teams as required to acquire and analyze data and produce short-term and long-term trend and success reports.‚Äč

Must Have Skills:
  • 2+ years experience as an Email Marketing & Content Writing Service Provider
  • Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services.
  • Strong, sharp, and personable writing style and a keen understanding of how to craft copy that moves people to act, and what actions will achieve the right impact at the right time.
  • Knowledge of email marketing best practices and experience drafting content and copy for email campaigns with personalization and segmented audiences in mind.
  • Leverage data, insights, and qualitative research to effectively inform targeted programs. 
  • Understand and translate business goals into customer-centric programs that are measurable. 
Nice to Have Skills:
  • Experience working in an AGILE Marketing environment
  • The ability to write in both of Canada’s official languages.
  • B2B/Financial services marketing experience
  • Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
  • Knowledge of front-end web development for email.
  • Familiarity with web analytics platforms, variable testing, tracking codes, parameters, and their relationship to databases.