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Intermediate Communications Specialist to design marketing campaigns and strategies for a large banking client - 47393

Job Type: Contract
Positions to fill: 1
Start Date: Nov 28, 2022
Job End Date: Jan 20, 2024
Pay Rate: Hourly: Negotiable
Job ID: 124768
Location: Toronto
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Job ID: 47393
# of positions: 1
Duration: 1 year, 2 months
Interview Process: Webex
Work Location: Hybrid, Toronto
 

DESCRIPTION:
 
  • Reporting to the Senior Manager the Associate Manager, MBNA Credit Cards acts as a subject matter expert within their own area of specialty or a resource for others, leading projects and contributing to the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TD’s marketing standards and strategies.
  • Understand market and growth drivers, contribute to a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
  • Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results
  • Leverage market research and applies customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization
  • Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and supports the business to deliver the brand through customer experience.
  • Help to define the problem to solve, engages stakeholders from different groups to gather data and draws insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
  • Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs.
  • Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.
 
MUST HAVE:
  • 5+ years experience as a Communications Specialist/Marketing Analyst
  • Direct Marketing/Targeting Experience (Understanding Data Segmentation for Marketing Strategy)
  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • MS Office Suite experience 
 
NICE TO HAVE:
 
1.) Prior experience in FI (financial insurance) or in agency
2.) Insurance company experience with previous marketing campaigns