Intermediate Marketing Analyst with SAS/SQL experience to design and execute direct marketing campaigns for Wealth Management at a Major Banking Client - 58873-1

Intermediate Marketing Analyst with SAS/SQL experience to design and execute direct marketing campaigns for Wealth Management at a Major Banking Client - 58873-1
 
Duration: 12 months (Possibility of extension or conversion to DTE depending on performance and team openings)
Work location: DT Toronto (Hybrid work model in office on Wednesday's and Thursday.)
Hours: Core business hours - not much flexibility as they have to align to the client meetings. 37.5 hours per week.
 
Daily Job Duties:
The selected resource will be responsible for design and execution of direct marketing campaigns, providing analytical support on targeted marketing campaign initiatives.

• Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
• Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
• Significant time will be spent on coding
• QA - the successful candidate must ensure that all processes were followed, and lay outs are correct before the campaign goes out · Campaign Design & Execution - Utilize campaign design methods and tools such as IBM’s Campaign Management application (previously UNICA).
• Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
• Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.

Must Haves:

• 3 - 5 years of experience in Database Marketing and Campaign Design and Development
• Working with stakeholders and relationship management experience
• SAS & SQL experience
• Knowledge and experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages

Nice to have:

• Campaign management experience
• *Strong nice to have* IBM Campaign Management (UNICA), or similar application experience
• Knowledge of Sales Force

Soft Skills:

• Relationship building and management skills
• Solid communication skills
• Detail oriented
• Strong analysis skills, ability to work with data sets
• Keen to learn, able to ramp up fast
• Eager to continually look for process improvement efficiencies and recommend potential solutions
• Able to work independently and collaboratively

Interview Process - One or multiple (panel) MS Teams interview with Senior Manager and/or Director. The interview will focus on technical skills and communication.