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Intermediate Marketing Manager to create compelling digital campaigns to generate awareness, demand and usage of their mobile app - 18081

Job Type: Contract
Positions to fill: 1
Start Date: Oct 03, 2022
Job End Date: Oct 03, 2023
Pay Rate: Hourly: Negotiable
Job ID: 123310
Location: Calgary, Edmonton, Halifax, Montreal, Ottawa, Regina, Toronto, Vancouver, Victoria, Winnipeg
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Our healthcare client is seeking an Intermediate Marketing Manager to create compelling digital campaigns to generate awareness, demand and usage of their mobile app - 18081

Initially a 12 months contract with strong possibilities of renewal. REMOTE working in PST hours, Lower Mainland candidates preferred.

Must-Have:
  • 3+ years' experience in Marketing roles, with proven experience in campaign planning, base engagement and retention marketing
  • Knowledge of enterprise level CRM systems and marketing automation tools such as Salesforce and/or Adobe
  • Proven ability to understand numbers, you use insights and results to help solve problems and make data-driven decisions
  • Exceptional relationship building skills, you bring people together to solve problems collectively and seek out different points of view to bring marketing initiatives and campaigns to life
  • Strong ability to adapt to a challenging and varied work environment, multi-task, juggle multiple requests, prioritize projects and meet tight deadlines
Nice to Have:
  • Knowledge of the Canadian pet care industry
  • Entrepreneurial spirit which will drive passionate ownership and responsibility for the business
  • Tenacity, resilience and leadership that enables you to organize and lead initiatives, overcome challenges and build solutions
Responsibilities:
  • You will work in a dynamic environment, breaking new ground in evolving health technology, in an environment that lets you be your best every day, working in an organization that supports you giving back to the community you live in
  • Creating meaningful and compelling campaigns to generate awareness, demand and usage of the app through efficient and effective media planning and tactics
    Working closely with the Product Marketing team, you’ll help support the launch of new features and partnerships as per the product roadmap
  • Leading the strategy, planning, execution, and reporting for all base communication activities
  • Showcasing strong creative thinking and business problem solving skills by presenting business cases for all proposed target, pricing and campaign changes.
  • Performance-minded with a strong digital background, including a keen understanding of measurement and digital media utilization and optimization
  • A passionate and enthusiastic marketer with strong creative instincts, with a proven ability to implement highly recognized creative campaigns rooted in consumer insight