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Jr. Content Management Specialist to develop and execute content strategy for large banking client - 41526

Job Type: Contract
Positions to fill: 1
Start Date: Sep 06, 2022
Job End Date: Sep 05, 2023
Pay Rate: Hourly: Negotiable
Job ID: 122032
Location: Toronto
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Jr. Content Management Specialist to develop and execute content strategy for large banking client - 41526

Location: Toronto (hybrid)
Duration: 12 months (possibility of extension or FT)
 
Job Description:
Responsible for developing and executing against a holistic content calendar that includes key dates, observances, product launches and events. Includes creation of SEO-driven content, as well as activities in support of promotional campaigns, heritage months and sponsorships, with the goal of driving acquisition and loyalty among Business Banking clients.

Job Responsibilities:
  • Develop an enhanced content strategy with a clear focus on community engagement and potential for lead generation
  • Project manage Business Banking events from inception to completion – including event formulation, invitation creation, coordination of speakers, event recaps and KPI measurement
  • Collaborate with product marketers to align on and amplify content for digital audiences to generate qualified leads/applicants/conversions
  • Lead key content marketing opportunities like Small Business Month that align with Business Banking’s overall brand voice, vision and mission
  • Write copy and content for various communication platforms, including social media, email, web pages and print collateral
  • Research and synthesize information to be used in original content for industry/minority programs
  • Ensure all copy and content aligns with brand guidelines and style standards
  • Track project timelines and proactively communicate updates as needed
 
Must Have Skills:
  • 2+ years of content management and execution experience
  • Proven B2B content creation capabilities (including written samples)
  • Strong understanding of social channels and SEO
  • Experience in writing marketing material for a B2B audience