Junior Data Analyst to develop strategic plans around customer behaviour for marketing purposes

Junior Data Analyst to develop strategic plans around customer behaviour for marketing purposes.

Job duties / accountabilities:

• Develop regular reporting and conduct data analysis, to understand the customer behaviour and explain drivers for online customer interactions
• Measure results of campaigns and/or marketing projects
• Provide insights on areas of opportunity to increase online adoption
• Previous experience with dashboarding tools (e.g. MicroStrategy, Tableau, Adobe Analytics, etc.)
• Conduct deep dive analysis on customer segments
• Create executive strategy presentations, communicate results, forecasts, and strategy plans

Must have:

• Minimum 2 years experience in a data analysis / data mining role
• Strong knowledge of quantitative statistical methods and modelling
• Demonstrated experience in translating complex business issues in a simple and concise manner  
• Experience with SQL, Advanced Excel