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Senior Digital Marketing Performance Manager to drive transformation and execute high performing digital marketing campaigns - 18271

Job Type: Contract
Positions to fill: 1
Start Date: Jan 02, 2023
Job End Date: Dec 29, 2023
Pay Rate: Hourly: Negotiable
Job ID: 125404
Location: Calgary, Edmonton, Halifax, Montreal, Ottawa, Regina, Toronto, Vancouver, Victoria, Winnipeg
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Our telecommunications client is seeking a Senior Digital Marketing Performance Manager to drive transformation and execute high performing digital marketing campaigns - 18271

Expected start date: Jan 2023. Initially a 12-months contract to start with strong possibility of extensions. FULLY REMOTE across Canada but Lower Mainland candidates preferred.

Must Have:
  • 4+ years in a Digital Marketing role executing high performing digital marketing campaigns across full-funnel digital & traditional channels, from CTV to SEM to radio
  • Media planning and buying experience
  • Experience with data analytics platforms and data visualization; advanced Excel/Google Sheets
Nice to Have:
  • Attribution modeling
  • Tracking and tagging experience
  • Offline feeds
Responsibilities:
- You will work in tight partnership with internal and external marketing agencies and vendor partners like Google, Meta and Amazon to identify opportunities to drive increased return on our advertising spend, to execute & report on full-funnel media campaign strategies.
- In addition to campaign strategy oversight, you’ll work on improving our attribution, measurement & reporting frameworks to evolve our strategic decision making in the future.
- Lead paid acquisition campaigns with a focus on paid social, search, programmatic and connected TV.
- Conduct data analysis to develop optimization recommendations & to inform future campaign development.
- Build and maintain strong relationships with go-to-market, web, agency and vendor partners to strategize effective campaigns, optimize performance and communicate results to stakeholders.
- Spearhead our data maturation portfolio to improve reporting processes, develop offline feed integrations and oversee attribution modeling projects.
- Clearly present commentary, insights and program status updates to all levels of the organization.