Sr. Customer Segment Manager to support various programs for large banking client - 45637

Sr. Customer Segments Manager to support various programs for large banking client - 45637

Location: Toronto (hybrid)
Duration: 12 months (annual renewal)

Job Description:
As Manager, Customer Segments, you will play an important role in key projects and in the day-to-day operations of various group banking programs. You will provide support to the Program Director, Customer Segments on a wide array of tasks to ensure excellence in program design, development and delivery; and accelerated customer growth for Personal Banking. In this role, you will have the opportunity to apply your knowledge and skills in relationship management; banking/benefits program design, development and operation; project management, and data and process analysis.
 
Job Responsibilities:

• Build and maintain trusting relationships with public and private organizations and internal business partners to deliver against key group banking strategic priorities.
• Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths and weaknesses.
• Ensure all programs meet regulatory requirements
• Identify and support initiatives to grow the group banking customer base in bank and partner channels, including offsite sales and optimizing the activation of sponsorship properties
• Support the Program Director, Customer Segments in the engagement of the Sales and Distribution team and in the development of training and engagement strategies, in partnership with the Sales Force Effectiveness team, to drive branch acquisition metrics
• Partner with Marketing and Digital Sales teams on the bank's website content and to drive digital acquisition metrics in paid, unpaid and secured site channels.
• Monitor customer acquisition and share of wallet KPIs and trends and socialize results/information with business partners

 
Must Have Skills:

• 4+ yrs in a Product Management/Strategy related role
• Digital Marketing experience
• Understanding of personal banking products and their financial performance
• Program design, development, and delivery capabilities
• Project and risk management experience
• Strong MS Excel and PowerPoint presentation skills

Nice to Have Skills:

• Previous experience in a customer/partner facing role preferred
• Big 5 Banking experience