Sr. Digital Marketing & Acquisition Manager to manage delivery of various digital projects - 43353

Sr. Digital Marketing & Acquisition Manager to manage delivery of various digital projects - 43353

Location: Toronto (Hyrbid 1-2 Days in Office)
Length: 3 Months 

Must Have Skills:

• 3+ Years in a Similiar Role
• Have demonstrated a clear understanding of marketing processes and business priorities
• Have an analytical, digital and data-driven mindset
• Digital marketing

Digital Marketing and Acquisition managers will:
• Manage the delivery of various digital projects to drive business acquisition goals across all segment and products. Work in collaboration with Marketing Segments teams on integrated campaigns, supporting digital channels and media – SEM, SEO, social, display and programmatic initiatives including always-on digital media
• Plan, manage and provide clear direction to drive better digital customer experience, journeys and overall improvements
• Work with other stakeholders on requesting tagging, tracking and monitoring marketing efficiencies
• Work with creative agencies as needed to help deliver digital creative assets
• Mine numbers for insights to continually improve digital marketing campaigns
• Demonstrate experience using marketing, social and analytics tools (examples include Adobe, Looker, Sprinklr, Google AdWords)
• Collaborate with internal stakeholders across broader marketing and business, to effectively deliver value-added insights and analysis
• Show in-depth understanding of customer funnels, UX journeys and best-in-class digital experience