Sr Digital Marketing Analytics Manager to lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards for a large financial organization- 46528
Job Type: Contract
Positions to fill: 1
Start Date: Nov 01, 2022
Job End Date: Nov 01, 2023
Pay Rate: Hourly: Negotiable
Job ID: 123194
Location: Toronto
Sr. Manager – Digital Marketing Analytics and Insights
# of positions: 1
Duration: 1 year
Extension possible: possible
Conversion Possible: possible
Work Location hybrid 2x week in office
SUMMARY OF DAY TO DAY RESPONSIBILITIES:
- Oversee day-to-day team operations in terms of delivering automated and ad-hoc digital marketing reports and insights
- Lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards
- Lead integration of other digital marketing channels into book-of-record marketing dashboards, including SEO, public site, online banking, and mobile banking app
- Drive standardization of digital advertising measurement across all LOBs through multi-touch attribution, media mix modelling, and A/B lift tests
- Develop a digital advertising insights framework that leads to actional recommendations
- Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights
- Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement
- Enhance digital analytics capability by developing a “best-in-class” analytics teams that delivers meaningful insights that drive measurable business value
- Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
- Identify and champion digital media and analytics projects and services across all paid, owned and earned assets
- Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution.
- Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives business profitability
MUST HAVE:
- 7-10 years of experience in digital marketing analytics, preferably within the context of financial services
- 5+ years experience managing small to mid sized digital marketing analytics teams with experience in identifying and growing talent. -people management skills
- Strong BI/Visualization skills and experience
- 5+ years of relevant experience in digital analytics data with specific experience with the following platforms:
- BI/Data Visualization Platforms: one of, Domo, Power BI, Looker, Datorama – digital marketing analytic (Marketing Analytics Platforms: one or more of Google Analytics, Adobe Analytics, CM360)
- Digital Advertising Platforms: one or more of (SA360, DV360, Google Ads, Facebook Business Manager)
NICE TO HAVE
- Working experience on marketing use cases with Google Cloud and Big Query would be an asset
- Skills and experience with either SQL SAS, PySpark, or Python would be considered an asset
- 7-10 years of experience in digital marketing analytics, PREFERABLY within the context of financial services
- In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.
- Excellent presentation & communication skills
