Sr Marketing Consultant - to enhance marketing strategies utilizing Salesforce Marketing Cloud for our large financial client - 51230

Sr Marketing Consultant to enhance marketing strategies utilizing Salesforce Marketing Cloud for our large financial client - 51230

Duration: 1 year

Work Location: Downtown Toronto (Hybrid 2 days onsite)

Overview:

• The team mission is to build and deliver best in class marketing capabilities, programs and initiatives that drive ROI and shareholder return through optimizing the impact of marketing. We do this by delivering the right message to the right customer at the right time in the right channel.
•  The team brings together a diverse range of technical and business expertise including business analytics, data science and modelling, business intelligence, data strategy and governance, data engineering, marketing technology strategy, platform and application management, campaign targeting and delivery.

The successful candidate will be a proactive and experienced mid-Level Martech Strategist with a proven track record in devising and implementing successful MarTech strategies within complex organizational environments. As a vital member of our marketing capabilities team, you will play a crucial role in shaping our marketing efforts by harnessing the potential of Salesforce Marketing Cloud.

MUST HAVE:

1.) 3+ years of executing Salesforce Marketing Cloud strategies

2.) 3+ years of Integration and delivering of martech capabilities

3.) Marketing principles, customer journeys, and data-driven decision-making

NICE TO HAVE

1.) Agile experience

2.) Salesforce Marketing Cloud certification

3.) Banking/financial industry experience